GeoTrust Campaign Aims to Extend Lead in Low-Cost SSL Market
In an effort to defend its place among the leaders in the market for low cost sockets insurance certificates layer, GeoTrust (www.geotrust.com), the division’s digital certificate computer security firm Symantec (www. symantec.com), SSL has cut prices in half and launched an aggressive campaign to attract new customers from competitors such as SSL Web host Go Daddy (www.godaddy.com).
According to GeoTrust, the new “Who’s your daddy now?” Campaign allows Go Daddy customers can trade in the Go Daddy SSL certificates for the equivalent of GeoTrust SSL certificates at no cost.
In addition, customers of other providers of certified competency can take advantage of GeoTrust SSL certificates to half its former price, when its SSL certificate renewal. QuickSSL Premium Domain validated protection, for example, what starts at $ 149 per certificate.
“We are alerting Go Daddy customers can now take advantage of reliable protection worldwide trusted SSL certificates from GeoTrust, with trade in the process that is exceptionally easy and profitable insurmountable,” said GeoTrust senior product marketing Jeff Barto in a statement. “With our new low prices, GeoTrust is doing a great thing even better.”
According to Netcraft Alexa index for September, GeoTrust secured 20.6 percent of the domains unique among over 1 million sites visited. The VeriSign (www.verisign.com), the brand followed with 17.9 percent of all unique domains and Go Daddy was third with a share of 15.6 percent.
However, Go Daddy has led global growth in SSL certificate for 22 of the last 24 months, as reported by Netcraft. After entering the market for SSL certificates in March 2004, Go Daddy has grown steadily since, as the company puts it, “pure organic growth,” meaning that the adoption was not forced through mergers or acquisitions.
“Go Daddy entered the SSL space for the same reason he became a registrar of domain names and web hosting provider,” said the official Go Daddy CEO and founder Bob Parsons. “We saw an opportunity for customers to receive a better product and exceptional service at a price much lower.”
This site SSL certificate has become a disputed area recently, given the Symantec acquisition of VeriSign Security Operations earlier this year.
According to GeoTrust, the new “Who’s your daddy now?” Campaign allows Go Daddy customers can trade in the Go Daddy SSL certificates for the equivalent of GeoTrust SSL certificates at no cost.
In addition, customers of other providers of certified competency can take advantage of GeoTrust SSL certificates to half its former price, when its SSL certificate renewal. QuickSSL Premium Domain validated protection, for example, what starts at $ 149 per certificate.
“We are alerting Go Daddy customers can now take advantage of reliable protection worldwide trusted SSL certificates from GeoTrust, with trade in the process that is exceptionally easy and profitable insurmountable,” said GeoTrust senior product marketing Jeff Barto in a statement. “With our new low prices, GeoTrust is doing a great thing even better.”
According to Netcraft Alexa index for September, GeoTrust secured 20.6 percent of the domains unique among over 1 million sites visited. The VeriSign (www.verisign.com), the brand followed with 17.9 percent of all unique domains and Go Daddy was third with a share of 15.6 percent.
However, Go Daddy has led global growth in SSL certificate for 22 of the last 24 months, as reported by Netcraft. After entering the market for SSL certificates in March 2004, Go Daddy has grown steadily since, as the company puts it, “pure organic growth,” meaning that the adoption was not forced through mergers or acquisitions.
“Go Daddy entered the SSL space for the same reason he became a registrar of domain names and web hosting provider,” said the official Go Daddy CEO and founder Bob Parsons. “We saw an opportunity for customers to receive a better product and exceptional service at a price much lower.”
This site SSL certificate has become a disputed area recently, given the Symantec acquisition of VeriSign Security Operations earlier this year.